UNIT 6: SOCIAL MEDIA AND THE INTERNET
My name‿ is Leo. My family pays for three streaming subscriptions,│ an(d) las(t) month we cancelled one‿ of them,│ which nobody noticed for two weeks.
The industry is‿ in‿ a strange position. Every platform needs‿ exclusive conten(t) to justify a subscription,│ so the conten(t) library that used tousta be in one place has been fragmented‿ across six,│ an(d) the consumer‿ is‿ expected to pay for‿ all‿ of them. That‿ is subscription fatigue,│ and‿ it‿ is not caused by price sensitivity;│ it‿ is caused by the feeling│ that youthatcha are paying more for less. Licensing‿ agreements mean that‿ a series can vanish from‿ a platform‿ overnight,│ which makes‿ a subscription feel like‿ a rental rather than‿ a collection.
What‿ I predict‿ is consolidation:│ two or three major platforms will‿ absorb the rest,│ an(d) passwor(d) sharing,│ which companies‿ are now restricting,│ will become negotiable‿ again│ because‿ it was never the real problem. In the meantime,│ I apply one rule. If‿ a subscription costs‿ as much‿ as‿ a cinema ticket‿ every month,│ it has tohasta be worth the value,│ an(d) the algorithm that knows what‿ I want towanna watch next‿ is very good‿ at persuading me│ that‿ it‿ is.